As part of my role at Savvy Investor I was responsible for branding and publicising the Savvy Investor awards.
2016 saw the second year of the awards for the best white papers across a range of investment categories.
What I Did
To promote the awards, I created a range of graphics to be shared across social media, website banners and e-mail marketing channels. These assets were also available to award winners and commendations, through personalised content pages, which included downloads, embed codes and click to tweet links with pre-embedded images.
Additionally, for the 2016 awards, I arranged for the production and shipping of winners’ trophies. I commissioned Ben Stoney Photography to produce a series of images of these trophies, which were used alongside the aforementioned graphics, as well as in the Savvy Investor Awards Magazine (click to view online version). This magazine was produced by local design agency We Are 778 and shipped to a worldwide audience.
Who I Did It For
Savvy Investor – the world’s leading research network for institutional investors.
What I used
Adobe Illustrator CC was used for the majority of Awards graphics. Sharing links were created with Click to Tweet, then amended manually.
Content for the custom assets webpages was produced in Microsoft Excel, before being uploaded to the Drupal website.